Blog | Midwest Marketing LLC

Discovering Midwest Marketing’s Creative Types

It’s no secret that we have a diverse staff at Midwest Marketing. However, every role within Midwest, from our graphic designers to our digital strategists to our Vice President of Client Services, requires a certain level of creativity. Recently, everyone in the office took a test by Adobe Create on discovering creativity types (try it,… Continue reading Discovering Midwest Marketing’s Creative Types

5 Ways to Use Interactivity to Enhance Your Content Marketing

What is Interactive Content? Interactive content allows the viewer to actively participate in the message that you are sending, from answering questions in a quiz to testing products virtually. While there are many kinds of interactive content, we have included examples that can be easily incorporated into any marketing strategy without breaking your budget. Educate… Continue reading 5 Ways to Use Interactivity to Enhance Your Content Marketing

Why You Should Use a Marketing Agency for Media Strategy

First and foremost, a marketing agency is not a vendor, they are your strategic partner. An agency not only works on marketing but serves as a business advisor and advocator. Most importantly, they are your marketing expert. Just like you hire a plumber because they have all the knowledge, training, tools and supplies to fix your… Continue reading Why You Should Use a Marketing Agency for Media Strategy

How Do You Hire When It Seems No One Wants to Work?

With “Now Hiring” signs popping up on every corner, filling the open positions within your company can seem like a daunting task. When you add in the fact that it can take up to 52 days to fill a position and cost over $7,600, the hiring process can seem like a downright nightmare. However, recruiting… Continue reading How Do You Hire When It Seems No One Wants to Work?

Inspire Your Customers with Color

It’s no secret that different colors evoke different emotions, but are you correctly utilizing color in your ad campaigns? If not, you may be missing a crucial opportunity to connect with your customer and compel them to take action. Color subconsciously affects our moods, which in turn affects the actions that we take. In order… Continue reading Inspire Your Customers with Color

Good Content Matters (But Context Matters Even More)

Take a moment and think about the last time you opened an email from a business that you frequent. Before you opened it, you probably saw that the subject line contained something of interest to you, whether it was a promotion or an informative article. Either way, there was a promise of value, and it… Continue reading Good Content Matters (But Context Matters Even More)

Personalize Your Email Marketing to Increase Your ROI

Email marketing is a relatively easy, inexpensive way to promote your business, but are you harnessing the full potential of an email strategy that truly speaks to your audience and maximizes ROI? Segmenting your email list may be the solution you need to make the most out of your email efforts! Segmented emails not only… Continue reading Personalize Your Email Marketing to Increase Your ROI

5 Simple SEO Tips to Get Your Website Seen in Search Results

So, you just invested in a website that contains all of the bells and whistles needed to set your company apart from the competition – cutting edge design to capture your audience’s attention, plenty of content to keep them engaged, and compelling calls-to-action that drive conversions. However, having those key elements in place does not… Continue reading 5 Simple SEO Tips to Get Your Website Seen in Search Results

The iOS14 Update’s Effect On Digital Advertising

Are you one of the millions of Americans that own an iPhone? If the answer is yes, you probably have been hearing the buzz about the newest iOS14 update. From a consumer stand point there’s a lot to be attracted to, but from a digital advertising stand point, it puts up a few road blocks… Continue reading The iOS14 Update’s Effect On Digital Advertising

Top 3 Email Marketing Mistakes

Permission-based marketing has and will continue to see a rise in popularity. For those that are unfamiliar with the term permission-based marketing, it’s simply a fancy way to say that a consumer has voluntarily given you their permission to contact them. This could be them filling out a survey and giving you their address to… Continue reading Top 3 Email Marketing Mistakes

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